In the trailing 24 months you can view yours and competitors’ product journey in terms of growth by percentage and value. Interactive parameters lead to understanding business drivers well. 

Data Preparation: We transform data for both your company and your competitors' companies for the past 24 months. This data includes metrics such as revenue, units sold, market share, or any other relevant growth measures. You should also have information on the specific product categories or lines you want to analyze.

Growth Measures: Get the growth by percentage and value for each product over the 24-month period. This involves comparing the data for the current month with the data from the same month in the previous year.

Strategic Insights:

Based on the insights gained from the report, you can formulate strategies to capitalize on growth areas and address challenges.

You might decide to allocate more resources to high-growth categories, adjust pricing, enhance marketing efforts, or improve products in underperforming categories.

By visualizing your and your competitors' product journey in terms of growth, you gain a comprehensive understanding of the competitive landscape, identify growth opportunities, and make informed decisions to strengthen your market position. This visual representation helps distill complex data into actionable insights that can drive your business strategies forward.